Interstitials

By | November 2, 2013

Interstitials are display elements you define that pop up between games played by a participant. Since it is common for a site visitor to play a game multiple times during a single visit, interstitials dramatically increase your ability to engage visitors and drive conversions.

Some important facts about interstitials…

  • Interstitials can be used to drive actions within your site, or to generate revenue from your advertisers.
  • CTRs on intertitials typically run 2-20% or more.
  • Frequency caps and windows can be specified to ensure appropriate user experience and enhance effectiveness.
  • Impression and click counts are reported within the shareThat application, and can be tracked with Google analytics or other third party systems.

There are several different types of interstitials available for you to choose from. Each offers different features to help you achieve our marketing or revenue objectives.

uploaded image interstitial

Uploaded & Clickable Image Interstitials

Uploaded image interstitials represent the simplest form of interstitial. You simply upload an image that you would like displayed. You also specify the target URL of a page to display in a new browser tab when a visitor clicks on the image. The target URL can be a page on your own site, or a third-parties site.

With clickable image interstitials, instead of uploading an image you specify the URL where the image is externally hosted. This is useful if you plan to use the interstitial in an affiliate arrangement with a third party that requires that the displayed image be hosted by them.

iframe interstitial

<iframe> Interstitial

Using <iframe> interstitials, you can embed virtually any kind of content that you wish. The illustration here shows our interstitial asking the promotion participant a question. We used a free account at 123contact.com to create the form. We then used the embed <iframe> code provided by 123contact.com to create our interstitial.

iframe interstitial

Facebook & Twitter Share Interstitials

Facebook and Twitter share interstitials are useful in driving free viral traffic back to your site. The user is encouraged to share the promotion on Facebook (or Twitter) because when a friend or follower who enters as a result of their sharing wins, they will win the same prize too.

All links in the Facebook shares or Twitter tweets created link back to your site.

iframe interstitial

Facebook Comment Interstitial

Facebook comment interstitials very effective at increasing the facebook comment activity on any page you choose. Since comment activity on a page creates social shares on Facebook, these interstitials can be very effective at generating free viral traffic back to your site.

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