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When one of your site visitors completes a promotion, a share dialog pops up within the promotion area encouraging the user to share the promotion with friends.
Using their Facebook, Twitter, or Google+ accounts, your participants create social activity that drives traffic to your site.
All shared links drive new visitors back to the page on which the original participant played the game. An ideal strategy would be to place shareThat promotions on specific pages that benefit your most (e.g. product pages, pages generating advertising revenue, newsletter signup pages, etc.)